Union Insight is our research and insight function drawing on expertise from across the Union group, providing audience led, data-driven understanding through methodical and robust primary and secondary research. Union Insight consists of a group of experienced researchers and analysts covering quantitative and qualitative research disciplines.
We believe that one great way to find out what people think is to engage with them.
Whether your project is to find out more about your existing customers and what they think of you, or you want to know what the public think about your products, services or new ideas, Union Insight can unlock valuable actionable insights. This provides greater clarity, knowledge and insight to inform your decisions and recommendations - helping you create ever more effective output. Equally importantly, this gives you the confidence to make strategic decisions based on real hard data and understanding.
Our strategic approach takes each project as a unique opportunity to learn. We will recommend and deliver an approach that meets your specific objectives. This is always bespoke, never out of the box, and often uses a blend of different research approaches. A mixed methods design, if you like.
This insight often then underpins our strategic planning process for informing and developing your marketing communications strategy and, ultimately, your overall business strategy.
