Our news

If you feel inclined and have the time on your hands, dip your toe into our news archive. This is also home to THUNK, where you can browse our monthly thought leadership articles and fire up those neurons.

Dec 2023

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A time for generosity?

As the year draws to a close we find ourselves looking back and peering forward.

Nov 2023

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Watch your tone, B2B brands

Chillin’. I was on the way home from a wedding in Glasgow and a word caught my eye. Instead of an...

Oct 2023

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Do internships really create new opportunities?

The moment I saw the opportunity to work as an intern to represent underrepresented minorities for...

Aug 2023

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Have we put a pause on play?

Let’s start by rewinding to when I started my career. We are talking about the time when you still...

Aug 2023

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Pink Barbie dollar bill

She’s a Barbie girl, in a PRy world

Since the summer of 2022, Barbie Pink, now an official Pantone, has slowly been introduced to our...

Jun 2023

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Likability is dead

A short history of cancel culture and how brands can avoid it.

Jun 2023

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The Digital Day dilemma: Are we all liars now?

I'm convinced we marketers are all, thankfully, liars, and the Marketing Society cemented that...

Apr 2023

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cartoon of underwear on washing line, on fire

Secrets and buys

How leveraging behavioural science can boost campaigns.

Mar 2023

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Consider yourself considered

How thoughtful marketing can make a big impact.

Feb 2023

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Show your data some love

In these straitened times, with inflation still above 10%, every individual and every organisation...

Jan 2023

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Poster of various cartoon robots marching, with the tagline "I'm coming for your job"

How AI is already changing the game

Artificial intelligence (AI) is rapidly changing the advertising industry by providing new ways to...

Dec 2022

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Man standing with arms raised to the sky on the rock edge overlooking the ocean

Did your company culture die in the pandemic?

I apologise in advance. This is not a cheery, upbeat, end-of-year style thought piece. I want to...

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