Our news

If you feel inclined and have the time on your hands, dip your toe into our news archive. This is also home to THUNK, where you can browse our monthly thought leadership articles and fire up those neurons.

Oct 2023

News

Read more
stack of different BLISS packages

Bliss snacks owner LBV appoints Union Direct to promote Crispy Mallow range

Lightbody Ventures Ltd have appointed creative agency Union Direct to support the launch of their...

Oct 2023

News

Read more
Image of hand holding mobile phone with the tool in use and woman face looking surprised

Union Direct creates AI-powered Pension Mirror for Scottish Widows

The new ‘Pension Mirror’ tool has already encouraged tens of thousands to engage with a...

Aug 2023

Thunk

Read more
Graphic of person at desktop computer

Have we put a pause on play?

Let’s start by rewinding to when I started my career. We are talking about the time when you still...

Aug 2023

Thunk

Read more
Pink Barbie dollar bill

She’s a Barbie girl, in a PRy world

Since the summer of 2022, Barbie Pink, now an official Pantone, has slowly been introduced to our...

Jun 2023

Thunk

Read more
Stick man walking tight rope over swirling water image

Likability is dead

A short history of cancel culture and how brands can avoid it.

Jun 2023

News

Read more
Marketing Society Awards event

Union wins big at 2023 Marketing Star Awards

The Union won a Gold plus six Silvers at The Marketing Society Scotland Star Awards 2023....

Jun 2023

Thunk

Read more
Woman holding tin of juice, with a very long nose

The Digital Day dilemma: Are we all liars now?

I'm convinced we marketers are all, thankfully, liars, and the Marketing Society cemented that...

Apr 2023

News

Read more
Marketing Society Star Awards logo

Union tops nominations for the 2023 Star Awards

The Marketing Society Scotland has revealed the shortlist for the 2023 Marketing Star Awards,...

Apr 2023

Thunk

Read more
cartoon of underwear on washing line, on fire

Secrets and buys

How leveraging behavioural science can boost campaigns.

Mar 2023

Thunk

Read more
graphic with various media images and symbols

Consider yourself considered

How thoughtful marketing can make a big impact.

Feb 2023

Thunk

Read more
Various graphics with a blue background

Show your data some love

In these straitened times, with inflation still above 10%, every individual and every organisation...

Jan 2023

Thunk

Read more
Poster of various cartoon robots marching, with the tagline "I'm coming for your job"

How AI is already changing the game

Artificial intelligence (AI) is rapidly changing the advertising industry by providing new ways to...

Ready to
work with us?